Michelle Smart Advisory
Site launching soon
Fleet & logistics · Last-mile delivery · Home services · Food & catering · $5M–$50M

You're on the platform.
Now let's build the
business around
winning on it.

I work with founders running supplier-side operations inside two-sided marketplaces — fleet and logistics, last-mile delivery, home services, and food and catering delivery. Companies between $5M and $50M who are growing fast on the platforms they depend on, and need the systems, team, and infrastructure to sustain it.

40 years. Recognizable marketplace brands. $200M to $2B. I've sat on both sides of the marketplace — building the platforms and scaling the suppliers who win on them. Including integrating AI to elevate service operations — reducing cost while raising the quality of the customer experience.

What separates my work is that I've built the support structures for both sides — supply and demand — with a deep understanding of the technology stacks and customer requirements that make each side work. Most operators understand one side. I've built both. The patterns repeat. The playbook exists. Now I bring it directly to you.

01
Build the operating system
So growth doesn't depend on you being in the room for every decision.
02
Make performance measurable
Supply and demand journeys built with full understanding of the technology stack and customer requirements on both sides — not just the metrics, but what drives them.
03
Make what works repeatable
Extract your best client relationships and build them into every one.
04
Integrate intelligently
AI and automation where it reduces friction and elevates your team — not replaces them.
Ready to have a real conversation?